HAL Technologies
HAL Technologies specializes in CRM solutions, RAD/P (Rapid application and prototype development), e-commerce system design and implementation, website design and development, CDROM/DVD interactive media communications and sales aids.
We have extensive experience in online transaction systems and designed and conceptualized the world's first media space transaction system in 1995 called HAL Interactive. This system bridged the transaction gap between the ad agency (media specialists) on the one side and the media owner on the other. Media planners/buyers were able to purchase media space in real time in a secure environment over the internet via the HAL system.
Special features included inventory control and conflict management. HAL Interactive was the only space transaction system in South Africa endorsed by the South African media directors circle. Prior to its sale in 1999 HAL Interactive had contracts with the SABC, Oracle Online and many other major media owners in the country. At its inception HAL was at least 8 years ahead of local competition and 5 years ahead of rest of world.
As far as digital/interactive content creation in concerned, the key partner in HAL Technologies Mike Goode was the IT director and partner in SA's leading interactive content creation company - tinderbox interactive prior to its purchase by a large IT company in SA.
tinderbox interactive dominated local awards winning SPADA and Loeries best web and best multimedia categories (gold) 2 years in a row. tinderbox interactive also won the Institute of Marketing Management's (IMM) emerging marketer of the year in 1996, dominated CDROM/disk and the SA web market and set standards for the local industry to follow. In addition tinderbox interactive won numerous international awards.
HAL Technologies hopes to build on these ground breaking achievements by employing only the best people and by leveraging skills from our industry leading business partners.
- CRM customer relationship management systems (ACT)
- Media planning and buying tools for the marketing and advertising industry
- Internet e-commerce design and implementation
- Consulting on Internet business strategy
- Online business solutions<
- Website strategy and briefing
- Client database management, aggregationtion, cleanup, conversion
- Client database growth strategies (SEO etc.)
- Website design and implementation
- Front and back end integration (database / accounting)
- Interactive multimedia CD/DVD based applications
- Tailor made marketing / sales and training products
We are currently involved in the following business areas :
In addition to the above focal areas, HAL Technologies is a value added supplier of leading brand IT components and services in South Africa and as such we can supply both brand name systems as well as custom built machines at a competitive price.